YCG Investments
“If you buy above average businesses at below average prices, on average, we believe you should come out ahead.” — Brian Yacktman

Our Values

The Three "I"s

As the principals of the firm, Brian Yacktman, Will Kruger and Elliott Savage strive to implement these three values in all aspects of the firm's operations, services and management.

  • Integrity - we believe in integrity of character among ourselves, our business managers and employees and our clients.
  • Intensity - we believe in focusing upon our intense passion for investing and exemplary client service. We believe in maintaining discipline to our investment philosophy and process, even when out of favor among the masses.
  • Intelligence - we believe risk is mitigated by the assimilation of all available knowledge and doing thorough due diligence. We believe in searching everywhere for high return investments without putting our clients, and our own, capital at high risk.