About YCG

YCG, LLC is an asset management firm with a history of exceptional performance building focused portfolios for individuals, financial advisers, and institutions. Founded in 2007 and located in Austin, Texas, YCG manages approximately $770 million in total assets as of June 30, 2019.

YCG endeavors to grow our clients’ wealth by investing primarily in global champions with enduring pricing power at prices that we believe will achieve attractive rates of returns without excessive risk.

Our Values

The Three "I"s

As the principals of the firm, Brian Yacktman, Will Kruger and Elliott Savage strive to implement these three values — Integrity, Intensity, and Intelligence — in all aspects of the firm’s operations, services and management.

We believe in integrity of character among our partners, employees, and our clients.

We believe in focusing upon our intense passion for investing and exemplary client service. We believe in maintaining discipline to our investment philosophy and process, even when out of favor among the masses.

We believe risk is mitigated by the assimilation of all available knowledge and doing thorough due diligence on potential investments. We believe in searching everywhere to identify high return investments without putting our clients, and our own, capital at high risk.

Meet Our Team

Brian Yacktman

President and Chief Investment Officer
View Full Bio

Will Kruger

Chief Executive Officer
View Full Bio

Elliott Savage

Portfolio Manager
View Full Bio

Brenda-Lee Folch

Operations Manager
View Full Bio

Michael Yacktman

Securities Analyst & Trader
View Full Bio
important milestones

YCG Company Timeline

With over $770 million assets under management (as of June 30, 2019), YCG has come along way from our founding in 2007. Below are some of the key milestones in our firm history.

November 2007
YCG (formerly Yacktman Capital Group, LLC) founded by Brian Yacktman
November 2007
April 2008
Principal and CEO, Will Kruger, joins the firm
April 2008
December 2011
Firm assets under management exceed $100 million
December 2011
August 2012
Elliott Savage, Principal and Co-Portfolio Manager, joins the firm
August 2012
December 2012
YCG launches a mutual fund
December 2012
December 2013
Firm assets under management exceed $250 million
December 2013
December 2017
Firm assets under management exceed $500 million
December 2017