This past weekend YCG, LLC (“YCG”) marked 10 years of operation. YCG is an independent investment advisory firm wholly owned by its principals Brian Yacktman, Will Kruger, and Elliott Savage. “We believe the unique option component separates us from other strategies in the marketplace,” says Will Kruger, Principal and CEO of YCG…Starting an investment business prior to the financial market crash in 2008 turned out to be good timing. “We tend to shine in down markets,” says founder Brian Yacktman. “It gave us an opportunity early on to prove ourselves.” …YCG’s detailed investment letters educate existing and prospective clients regarding the firm’s investment philosophy. “We spend a lot of time on our investment letters,” says Elliott Savage. “This practice has helped us to better communicate our process of identifying and investing in businesses that we believe are high quality, possess enduring pricing power, address underpenetrated markets, and are mispriced by other investors.”
