The S&P 500 Index returned 5.89% and the S&P Global Broad Market Index returned 7.01% in the quarter ended September 30, 2024.1
During the third quarter, we continued the rebalancing discussed in our last letter. We trimmed two of our recent best performers, Alphabet and Progressive, and sold our least favorite consumer staple, Unilever, as investor fears about economic weakness drove up the price of recession-resistant stocks, giving us a good opportunity to exit. We used these proceeds to increase our positions in the Canadian railroads (Canadian Pacific Kansas City and Canadian National Railway), the waste management companies (Waste Management and Republic Services), the insurance brokers (Aon and Marsh McLennan), and CME Group, all of which we believe have stronger long-term pricing power prospects than the companies we trimmed or exited. Additionally, we sold some of our position in global cosmetics leader L’Oreal to buy more Hermes. As we’ve continued to study luxury, we’ve gained more and more conviction that the most favorable long-term economics accrue to the brands that become the most desirable status symbol in their category through a combination of heritage, story-telling, and controlled supply. And, in handbags, we believe no one compares with Hermes. The brand’s unrivaled desirability is illustrated by its handbag resale values, which routinely exceed retail prices in the “lower-end” $10,000 to $20,000 models2 but which really shine as customers climb the scarcity ladder to the most exclusive offerings, with many of Hermes’s $100,000 and $200,000 bags typically selling at auction for double their retail price.3 This resale performance is unique among luxury handbag brands, as the below graph published in Rebag’s 2023 Clair Report decisively demonstrates.4
Source: Rebag’s The 2023 Clair Report
Sometimes, a picture really is worth a thousand words.
Fear, Greed, and Complacency
When Warren Buffett first moved into his offices in 1962, he posted seven newspaper clippings from past stock market panics so that he would always remember that “anything can happen in this world.” 5 At YCG, we do something similar. We review historical data on stock market declines and advances to ground us during both bad and good times.
During bad times, when the natural human tendency is to become despondent and go to cash, reviewing the historical data helps us remember that the long-term gains of stocks have historically been worth the pain of bear markets. A few years ago, during the painful 2022 bear market, we shared this data with you in our October quarterly letter, hoping that it would give you comfort to stay the course. Interestingly, though we had no idea what the future held at the time, we ended up publishing the letter close to the bottom of the stock market decline as the inflationary scare of 2022 peaked!
Now that the S&P 500 is up more than 60% since the bottom on October 12, 2022,6 we think it’s useful to share the historical data once again. During good times like today, when the natural tendency is to become complacent or, even worse, to take on more risk, reviewing the historical data reminds us that we are almost certain to experience at least one 50%+ decline in our stock portfolios over the course of our lifetimes. This confrontation with reality has a sobering effect that invariably strengthens our resolve to manage both our business and personal affairs so that we can withstand even prolonged stock market shocks. Importantly, we are not claiming clairvoyance on the market peaking (we have no idea what the future will bring!), but we are certainly saying we believe caution and prudence are in order.
Please see below for the reprint of our Q3 2022 letter. As you read it, remember that the highest probability way to make progress on the path toward your financial goals is to adopt and then systematically implement a sensible investment strategy. By periodically resharing the historical data included in this letter, we hope we’re providing you with a potent antidote to the fear, greed, and complacency that can cause even the most seasoned investor to veer off course.
As always, please reach out if you have any questions or concerns, and we hope you’re having a wonderful autumn.
Sincerely,
The YCG Team
1 For information on the performance of our separate account composite strategies, please visit www.ycginvestments.com/performance. For information about your specific account performance, please contact us at (512) 505-2347 or email [email protected]. All returns are in USD unless otherwise stated.
2 See https://www.sothebys.com/en/articles/top-5-things-to-consider-when-valuing-an-birkin-bag-or-herm%C3%A8s-kelly-bag and https://www.purseblog.com/hermes/hermes-price-increase-2024-its-here-already/.
3 See https://www.sothebys.com/en/articles/the-10-most-expensive-hermes-bags-sold-at-auction-in-2023.
4 See https://staticfiles.rebag.com/rebag-fe/prod/img/clair-report-2023/Rebag-The-2023-Clair-Report.pdf.
5 See https://www.businessinsider.in/warren-buffett-hung-newspapers-from-7-market-catastrophes-on-an-office-wall-to-remind-him-anything-can-happen/articleshow/57360443.cms.
6 As of September 30, 2024.